This pen entrepreneurs and 06MBA solution strategy management case

On October 18th morning 9 point, 7 groups of Jinan University MBA2006D classes start discussing Lemei stationery group in 2003 after five years in the futurestrategic marketing planning case. In addition to participate in the discussion guide teacher Wu Jing director, Jinan University MBA center also invited Dr. pen entrepreneur Zhu Xianwen.

Dr. Zhu Xianwen is a Jinan University MBA96 students, after graduation to study in the UK, he returned to China in 2003to join the Lemei stationery group, then created his ownpen manufacturer, has a rich experience in the pens industry.

Seven groups of the class were well prepared for the case,according to the contents and classroom learning strategytrain of thought made a fine PPT speech, in the classroomby group speak about strategic view of this group. Dr. Zhu Xianwen of each group were evaluated with a speechsound, especially for the fourth group of pens industrypositioning, market positioning, resource location arecarried out a detailed answer. Class discussion and answers until twelve thirty before the end of the end of the discussion, Dr. Zhu Xianwen made summary speech, so that the students have a clear understanding of thestrategic management theory and strategic thinking.

Finally, for the expression of Mr. Wu Jing and Dr. Zhu Xianwen thanks to the teacher, the classmates andschoolmates offer flowers, warm and pleasant classroomdiscussion at the end of a flower and applause. After class,the students would think the classroom discussionespecially rewarding.