The brand strategy of stationery industry shuffle or from the fair began

In the 104th session of Canton Fair, office stationerylaunched since the museum, were "big" to BEIFA, Wen Kui,Jin Wannian, snow and other brand has surfaced. "The stationery industry is experiencing a hitherto unknown big reshuffle!" Chairman of Ningbo Stationery Association Qiu Zhiming said.

The past, domestic enterprises in the Canton faircompetition, always escape a game of "axiom" -- the low price competition, vicious spiral. The Canton Fair is"different" colors overseas purchaser -- to enhance thepreference and risk prevention consciousness of high additional value products, will lead to industry changes.The Middle East investors more cautious in the face ofpotential Mr.Mercur risk, "Chinese businesses that robust operation type, will be our first choice." He said.

New environmental protection material, pen, pen bag canchange ink cotton core water pen, MP3 pen...... All purchasers of a series of environmentally friendly productsare interested. Ningbo a BEIFA PLA bio plastic pen, incomposting conditions can be completely degraded within 60 days, made because of the use of cassava, straw and other non food raw materials, compared with conventionalcorn pen more advantages.

"As we persist for many years to the independent brandstrategy, independent intellectual property rights orientedand high value-added route, the financial tsunami hasbrought us a lot of new customers -- order in 2009 issued by the mainstream market, an increase of more than 50%."Qiu Zhiming said, the stationery industry, is a "structural opportunities". In fact, stationery products affected by theeconomic turmoil is not obvious.