Stationery consumption is rigid demand stationery enterprises should timely conversion products

The financial crisis caused by a sharp decline in external demand, the world trade growth slowed, but the reportertwo days which is being held in Guangzhou from the 104thsession of Canton Fair, necessary to the production of labor-intensive products as the main export enterprises in Ningbo aimed at people's daily life articles, take theoptimization design, do do not increase the amount toquality,, for "rigid demand" market, and achieved goodeffect of trade.

At the stationery order number

Stationery products in our city are the advantages of export commodities, is typical of labor-intensive products. In a "barometer", "wind vane" of the Canton Fair, stationeryprocurement behavior reflects the financial crisis in theconsumer market -- the rigid demand atrophy is modest,but on the quality requirements are higher.

"We are the two days of receiving the merchants of more than 100, and the purchasing requirements they is almostunanimous: good quality, low price." BEIFA Group Chairman Qiu Zhiming yesterday afternoon to reporters,summed up the two Canton Fair merchants, "customers are very important to the quality standards, environmental standards, requirements for export enterprises have their own quality control workshop and professional testing equipment, but the price was low, generally require the purchase of under $1 pen products. This is obviouslyinfluenced by financial crisis."

Because of the Canton Fair before and large customers in Europe and America have close exchanges, BEIFA launched low-cost green products in the fair, such as thenew environmental protection materials, pen, pen bag canchange ink cotton core water pen, pen, pen and other newcassava straw products, and please from South Korea,Japan, Europe and other professional stationery designersare personalized design, this lets BEIFA pen products bycustomers welcome. "We all cassava pen, shell made ofnon grain raw cassava, does not cause any environmentalpollution." Qiu Zhiming told reporters.

In the Canton Fair, environmental protection, has the individuality, the high quality of products are very popular.In the production of erasable neutral pen as the mainexhibitors products Yiwu Chenyang pen also harvest not small. Yesterday, Mr. Han, general manager of the Yiwumorning Yang pens Co. Ltd. has been busy for buyers to introduce products, negotiate price. Mr. Han told reporters,from this exhibition, customers still many, but the demand for high-end products declined, and some low-costenvironmentally friendly products is very popular.

"From the two day purchase business consulting, place an order of our customers, and to exchange situation,stationery export market next year will be the trend of civilian consumption. Especially in the European and American mainstream market, high-end gift stationery willdisappear." BEIFA Group Chairman Qiu Zhiming analysis of the future trend of the stationery exports. He thinks,stationery consumption is rigid demand, the demandquantity not big landslide, but the stationery products export unit price will decline, $1 and the following orders will increase. At the same time, customers on product quality requirements more stringent. In this regard, Ningbo stationery enterprises should timely conversion products.

Seize the "rigid demand" business opportunities

In addition to BEIFA, broad, stationery enterprises in our city, the other exhibitors have at the rigid demand, toprovide better quality, cheaper products, for purchaseorders.

The Canton Fair textile and clothing products to customersto reduce, especially the decline in the number ofcustomers in Europe and America, but in fashion, eider down is taken as the main products of Ningbo guotenlimited booth this few days but customer bursting. "Two days we have received hundreds of buyers, most of Europe and the Russian guests, the guests compared to place an order, the main procurement down jacket, company business is basically not affected by the financial crisis."Greenland company responsible person told the reporter.

"Europe is affected by financial crisis, why there are still so many customers to purchase expensive jacket?" In response to a reporter's question, people responsible forguoten company explained: "our customers are mainly from Russia, France, Holland, Poland and other countries, down jacket belongs to mid-range consumer goods in the country, but also for the winter. We are aiming at thedemand of the Europeans, increased the fashion jacket design, the original thick, stiff down jacket made of fashionapparel, favored by customers." It is understood, Ge Lingblue down jacket has scored major shopping malls in European countries, the company next year orders down jacket has accounted for an annual production capacity of80%, the company has to ask the clerk to stop orders after January 20, 2009.

Ningbo Hilary cookware company practice is on the "crisisof consumption" features and appetite. The company in the Canton Fair on the introduction of the multi function and diverse styles, elaborate design removable aluminum pot.Because of novel styles, a wide range of uses, the use of space, and the implementation of parity sales, so loved by customers. At present the company in the current exhibitionturnover has exceeded US $5000000.

In addition, the reporter also learned that the Canton Fair,Yongnan knitting in low-grade knitwear, Ningbo Qiaqia caps, hat, hat and other life essential category of export commodities beyond all expectations, are welcomed.

See the advantage in the crisis

"In fact, the financial crisis in Europe and the depth ofdiffusion, perhaps to the export price will be living labor intensive commodities as part of the Ningbo foreign trade enterprise, bring an export demand strong period, in favor of the Ningbo foreign trade through export difficulties of the current period." The rigid demand to the class of the 104th session of the Canton Fair three period "